Protected Designation of Origin
Locally produced food and drink products have their unique heritage, character and reputation protected through the EU Protected Food Name Scheme.
The EU Protected Food Name Scheme identifies regional and
traditional foods whose authenticity and origin can be guaranteed.
Under this system a named food or drink registered at a european
level will be given legal protection against imitation throughout
The Jersey Royal is a premium, branded potato and the only
fresh fruit or vegetable in the United Kingdom to boast an EU
Protected Designation of Origin (PDO) status, similar to that
enjoyed by other products such as Champagne, Camembert cheese and
The Jersey Royal brand attracts this level of protection
because of the unique way in which it is grown, cultivated and
harvested and the PDO ensures that only Royals grown in Jersey can
be called 'Jersey Royal'.